The world of advertising is constantly changing – classic advertising is no longer sufficient to reach the desired target group. Especially for smaller companies, questions arise such as: How can I successfully promote my products and services today with limited resources? What can I do myself and where do I depend on external agencies? Digital media has fundamentally changed marketing. But classic advertising and personal communication have not become obsolete either. But which channels are really effective? How much advertising effort is necessary? And is paid advertising worthwhile or are there cost-effective alternatives that are just as effective?

At the SME Impulse, you will learn how to increase the visibility of your company with targeted strategies. Learn how to make the most of different advertising platforms and successfully win new customers even with limited resources. Experts present current trends and give tips and tricks, and using practical examples, Graubünden companies show how they use advertising successfully.

KMU-Impuls is a joint offer of the Graubünden Trade Association and the Graubünden Higher Business School. The event will be moderated by Mathias Brändli, Head of Marketing at the ibW Higher Technical School Southeast Switzerland. This will be followed by a networking aperitif. The event can also be followed via livestream.

Program
"Advertising Strategies and Advertising Opportunities", Armin Spescha (Managing Director communicaziun)
Practical example Heldstab Motorgeräte und Landtechnik AG (Hansruedi Heldstab, Managing Director)
"Are you still scrolling or are you already liking? Social media for SMEs that works" Robin Mark (CEO Rob Nicolas)
More practical examples from Graubünden companies
Moderation: Mathias Brändli, Head of Marketing at the ibW Higher Technical School Southeast Switzerland

In response to the shortage of skilled workers, SMEs are increasingly focusing on the automation of their work processes. Developments in the technological and digital fields are now enabling innovations that were impossible a few years ago. Increasing the efficiency of work processes also offers enormous potential for SMEs in the manufacturing industry and trade to increase their quality and competitiveness. But how do you successfully get started with automation? Which factors are decisive and which stumbling blocks must be avoided? At our SME event, we will shed light on these questions. You will gain exciting insights into companies from Graubünden that have already automated processes in the core area, planning and administration. Aspects ranging from planning and implementation to the continuous improvement of automation will be addressed.

The event is organised by the Graubünden Trade Association in cooperation with the HWSGR. It can also be followed via livestream. This will be followed by a networking aperitif. The event can also be followed via livestream.

Program
Welcome
Presentation by Ernst Schranz, CEO Gritec on the topic of "Automating production processes"
Discussion round/practical example Keller Laser AG, Ricardo Tarnutzer, Production Manager and Enrico Bellasi, CDO
Discussion round/practical example WeberPrevost, Oliver Hohl, Managing Director
Round table discussion/practical example FIBA Holzbau AG, Christoph Baumann, Managing Director
Graduation
Moderation: Jan Koch, Vice President BGV

CLUB22 09.05.2025⋆°⊹ ♡

ARIESHANDMODEL (MX/DE)
JAMIRA ESTRADA (CH/MX)

Arieshandmodel is a Mexican, transmasculine DJ who commutes between Berlin, Copenhagen and Mexico City. With an unmistakable sonic identity, his sets pulsate with thunderous, culturally influenced percussion elements – dense sound frameworks that anchor cross-continent soundscapes with raw, physical energy.

Jamira Estrada is a Swiss-Mexican musician and DJ who moves in experimental soundscapes. Her sound architecture explores intimate and confrontational spaces – creating raw, dynamic narratives between techno, bass and Latin leftfield.

The sets are carefully coordinated with the course of the evening.

Come early – we're celebrating 30 YEARS @etniko_ with margaritas and an open garden!
More info: www.etniko.com/

Doors: 9:00 p.m.
Admission: Fr. 10.-
Garden in good weather from 5 p.m.

Mariachis Los Amigos are a folklore trio that brings traditional Mexican music to the stage with vocals, violin, guitar and guitarrón - full of heart, rhythm and Latin American flair.
Rody centurion, guitar, vocals
Levi Garcia, guitarrón, vocals
Rigoberto Pedrozo, guitar, vocals

For the latest exhibition, the Cantonal Hospital of the Grisons has invited the glass artist Hubert Crevoisier to set up his studio in the hospital for a few days a year. Crevoisier, a magician of light, uses his art of coloured glass to create spaces where he invites patients and staff for an hour "on prescription". And that is to look over the artist's shoulder, to talk or remain silent, to collaborate on his own sculpture or the joint work, so that mind and emotions open up when words no longer know what to do.

Doctors at the KSGR prescribe their patients an hour of studio visit to Hubert Crevoisier: Art on prescription.

Are you a patient at the KSGR or employee and would like to be invited to an hour's studio visit? You can find out how to register, what is behind this project and who the glass artist Hubert Crevoisier is under www.ksgr.ch/kunst

We are looking forward to the musicCozy get-together and the exchange with you!
The Monday Kränzli team

Valerio Meuli paints, draws and writes. But in his first exhibition – which he can do in the "Werkstatt" – he shows prints. And that is lino prints: the medium that many probably still know from school and is considered relatively unsexy. Most of the works on display were created in the fall of 2024 during a stay in Paris.

no service - please attend the service in the neighboring congregation

no service in Domat/Ems - Synodal service in Seewis

Chris van Weidmann is a typeface artist from Chur who lives the analog world with passion. All of her work is characterized by her unique handwriting. She tells stories by arranging the text in her very own way, bringing it to life visually and creating calligrams. With her art, Chris wants to inspire people to take their time and learn to take a closer look again. She reminds us that many things only become recognizable at second glance and that the simple writing that everyone knows gains value through her creative interpretation.
Even if you have not yet met Chris in person, you have certainly already discovered her handwriting in various places in this city. Perhaps at the entrance to the Sennhof, on the lovingly designed mulled wine cups at the Christkindlmarkt 2023 or the floating paper sky in the Höfli in 2021?

Chris van Weidmann is a master of calligraphy who touches hearts with each of her works and celebrates the beauty of analog art in an increasingly digital world. At a time when digital writing predominates, she takes us back to the roots of the art of writing and invites us to rediscover the subtleties and poetry of the written word.

Meet Chris and be enchanted by her inspiring way of storytelling and discover the magic of lettering that reminds us that words can not only communicate, but also tell stories.

Give your mom a smile!
Come by between 05 - 11.05.2025 and have your desired product personalized with your desired text free of charge for your mom.

Opening. Thursday, May 01, 2025 from 18.00 to 21.00 hrs.
Exhibition. May 02-11, 2025 / Mon.-Sat. from 10 am - 7 pm / Sun. 10 am - 4 pm


Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.